One of the most important ways that we as flower farmers can offer product to our customers is through floral design. It’s funny that we grow and work with flowers all day long, but the discussion of floral design is somewhat limited - and yet is so important to our success as flower farmers.

In this book we’ll discuss the importance of understanding floral design (even if you don’t consider yourself a designer or do wedding work) the different concepts and materials involved in floral design, and how to create everything you need for a flower stand, retail location or a basic wedding. We share tips and tricks of the trade as well as “recipes” to ensure success with floral design and give you a solid foundation on your floral design journey.