One of the biggest questions we see is “How much should I price ________ for?”
It’s a great question. Part of the issue of determining pricing for materials is that there are a lot of factors, including but not limited to:
Season
Stem length
Number of growers in the area
Supply of the floral wholesalers in the area
Size of the city
Socioeconomics of your customers
Species and variety
Your supply of materials
Your method of sales (design? selling wholesale? scale of operation?)
Weather
Presence or absence of natural disasters including hurricanes, fires, flooding and locusts
We can start by at least having a list to determine pricing relative to other flowers - a bunch of tulips is going to be priced very low in comparison to ranunculus for example - and that can help you start determining where your materials lie as far as the pricing scale.
This pricing is based off local pricing here in New Mexico, which is roughly based on both the Boston Pricing and San Francisco pricing - and keep in mind that this is in a major metropolitan city in the Southwest. The prices may also fluctuate for us or be even cheaper since we are so close to the west coast. You may also find that other growers have created a very competitive environment, driving down the prices as well (particularly in the Pacific Northwest), so don’t necessarily take this pricing as the biblical truth. See what other growers are selling for in your area, see what the wholesalers are selling it for and adjust your prices accordingly.
In the end, only you can determine your pricing. Try to oversell yourself as oppose to underselling yourself, but otherwise know that pricing is a constant exercise.
flower farmer Wholesale Pricing list
Agapanthus - $2.00 per stem
Ageratum - $8.50 per bunch
Allium, Drumstick - $8.50 per bunch
Allium, Purple Sensation - $1.00 per stem
Allium, Giganteum - $10 per stem
Amaranthus, hanging - $17.50-18.50 per bunch
Amaranthus, upright - $8.50 per bunch
Anemones, Coronaria - $10-15 per bunch
Anemones, Japanese - $16-20 per bunch
Asclepias - $12 per bunch
Asters - $8.50 per bunch
Astilbe - $20 per bunch
Bells of Ireland - $8.50-10 per bunch
Bupleurum - $8.50 per bunch (a very large bunch usually)
Callas - $3.50 per stem
Callas, mini - $20 per bunch
Campanula - $8.50 per bunch
Carnations - $4.00-5.00 per bunch
Celosia, Cockscomb - $18.50-20 per bunch
Celosia, Wheat - $12.50 per bunch
Celosia, Plumosa - $12.50 per bunch
Chrysanthemums, spray - $1-1.25 per stem
Chrysanthemums, disbud - $7.50 per stem
Craspedia - $8.50 per bunch
Dahlias, Dinnerplate - $22-25 per 5 stem bunch
Dahlias, Decorative (medium sized) - $15-20 per 5 stem bunch
Dahlias, Ball or Pompon (small sized) - $10-15 per 5 stem bunch
Delphinium - $12.50 per bunch
Eremerus - $4 per stem
Eryngium - $13.50 per bunch
Euphorbia (Snow on the Mountain) - $12 per bunch
Feverfew - $8.50 per bunch
Freesia - $10-12.50 per bunch
Gladiolas - $13.50-15 per bunch
Gypsophila - $7.50 per bunch
Hydrangea - $3-4 per head
Hypericum - $8.50-10
Iris, Dutch - $7.50 per bunch
Iris, Bearded - $2 per stem
Larkspur - $8.50 per bunch
Lavender - $10 per bunch
Liatris - $10 per bunch
Lilies, Asiatic - $13.50 per bunch
Lilies, Oriental - $25 per bunch
Lisianthus - $17.50-20 per bunch
Nigella - $9.50 per bunch
Queen Anne’s Lace- $9 per bunch
Ranunculus - $20 per bunch
Roses, Garden/David Austin type - $3-4 per stem
Rudbeckia - $8.50 per bunch
Scabiosa - $12.50-14 per bunch, more for Fama or Scoop series
Snapdragons - $12.50-13.50 per bunch with very long stems
Solidago - $7.50 per bunch
Ornithogalum - $3 per stem
Limonium (Misty Blue aka Sea Lavender) - $8.50 per bunch
Statice - $6.50 per bunch
Stock - $9 per bunch
Sunflower - $1-1.25 per stem
Sunflower, branching - $1-1.50 per branch
Sweet pea - $12.50 for 10 stem bunch
Trachelium - $10 per bunch
Tulips - $6.50 per 10 stem bunch
Tweedia - $10-12.50
Veronica - $8.50 per bunch
Viburnum - $22.50 per bunch
Yarrow - $7.50 per bunch
Zinnia - $8 per bunch